How can a small local business with no marketing budget use...

as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

People

Perception

How could NASA possibly land on the moon when it's impossible to reach the moon through the Earth's dome? Why are they making up such an obvious lie?

AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

Price

Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

The Goofus in Charge of HBO Max Is Out of Ideas—and It’s a Crisis for American Culture - Slate Magazine

Place

If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

Processes

In your humble opinion, why does the narcissist mistake kindness for weakness in some people?

Good marketing is doing this well.

Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

Product

What’s the weirdest phone call you have ever received?

How can a small local business with no marketing budget use social media to attract more customers?

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